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A Public Relations
Resource Guide
Should your organization consider public
relations? Please review the following questions, and then talk
to us about how we can work together to make a difference.
- Does
your organization seek to influence public opinion, public policy
or effect social change?
- Would
you like your organization and its leadership to have a larger
voice in the public debate regarding a particular issue or cause?
- Are
you satisfied with the level of awareness and knowledge that your
audiences have about your organization?
- Are
you sure you know your most important
audiences? Are they getting your message?
- Does
your organization seek to build legitimacy or credibility with
the media, the public, policy makers, the community?
- Does
your group have a proactive, strategic communications program
in place, or are you reacting issue-to-issue?
- Are
you ready to move your public relations efforts beyond "one-off"
publicity-driven fundraising special events, to something more
strategic and secure substantive, longer-term benefits?
- Do
you spend too much of your financial and human resources on fundraising?
Is there a disconnect between your fundraising and communications/public
relations endeavors?
- Are
you certain your organization has a clearly-defined mission, and
set of goals and objectives?
- Are
you familiar with, and are you working with, like-minded allies
in the pursuit of common objectives?
- Do
you seek a bigger media presence for your organization, its leadership,
or issue?
The
Taylor Company is ready when you are. Contact
us today to arrange a preliminary discussion about your marketing
objectives and communications needs.
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