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A Public Relations Assessments
Guide
Should your organization consider public
relations? Please review the following questions, and then talk
to us about how we can work together to make a difference.
- Does
your organization seek to influence public opinion, public policy
or effect social change?
- Would you like your organization and its leadership to have a larger voice in the public debate regarding a particular issue or cause?
- Does your organization seek to build legitimacy or credibility with the media, policy makers, the community?
- Are
you sure you know your most important
audiences? Are they getting your message? Do you know what they say, or how they feel, about you?
- Are
you satisfied with the level of awareness and knowledge that your
audiences have about your organization? Do they understand what makes
you unique and relevant?
- Does your group have a proactive, strategic communications program in place, or are you reacting issue-to-issue?
- Are you certain your organization has a clearly-defined mission, and set of goals and objectives?
- Are you utilizing a strategic menu of communications tactics, including traditional and new media, to disseminate your story?
- Are
you ready to move your public relations efforts beyond "one-off"
fundraising special events to more strategic initiatives in order to secure substantive, longer-term benefits?
- Do you spend too much of your financial and human resources on fundraising? Is there a disconnect between your fundraising and communications/public relations endeavors?
- Are you familiar, and are you working, with like-minded allies in the pursuit of common objectives?
The
Taylor Company is ready when you are. Contact
us today to arrange a preliminary discussion about your marketing
objectives and communications needs.
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